Pitching Products For The Female Consumer

Last Thursday, I attended the latest entrepreneur pitching event hosted by our friends at the London Business Angels. 

 It was another high quality LBA event with six great companies pitching - Secret Saviours, Fhoss, Bactest, Navetas, Fertility Focus, and Astrid & Miyu. Refreshingly, three of the CEOs pitching were women - Sophie Hooper, CEO of Secret Flavours, Professor Annie Brooking, our current client, who is CEO of Bactest, and Connie Nam, CEO of Astrid & Miyu. It was fantastic to see as my colleague Sierra has recently written a blog post about the amazing rise of female tech CEOs in the UK just 2 weeks ago. 

Interestingly, but not related, half the businesses on show were pitching products targeting the female consumer. Fertility Focus have developed MedTech device. Astrid & Miyu are offering personalised, affordable jewellery creations. Secret Saviour are in the wearable-tech/ luxury cosmetics business.

The pitches from all six businesses were great, but I have to single out Secret Saviours as something that really grabbed my attention. They produce female underwear, available now, that has been clinically proven to reduce/ prevent stretch marks in pregnant women.

Now, being a man, I must tread very carefully here. At £59.99, the product is not inexpensive, but to my mind, it addresses a large consumer market, that I would think, would be willing to pay for this. I did consult Sierra, our Director of Marketing, what she thinks of the product, and she gave me some interesting tidbits that stretch marks are actually derived from fat pulling away from skin and muscle from lack of exercise and recommended doing squats, and topical application with plain olive oil, which is what she says she have seen women do in the U.S. to reverse the condition. This seems like a bit of hard work though to some and the product might present an easy shortcut. 

I wait to hear if my readers agree...

By Ashok Parekh, Director of Investment Services